Sunday, February 17, 2013

Hiring Help - Advice for eBay Sellers

24-hours.  That's it.

That is all the time we have each day to work, play, eat, sleep, laugh, cry, and love. 

As entrepreneurs who are starting, maintaining, or growing our own businesses, we all will reach a point when we simply can't get any more work done in a day. We plateau. When that happens, if we want to grow further we need to hire help.

The IRS deems someone is an employee if "you can control what will be done and how it will be done".  

The person is generally considered an employee by the IRS if you control any of the following (this is not a complete list):
  • What tools or equipment to use;
  • Where to purchase supplies and service;
  • What work must be performed by a specified individual;
  • What order or sequence to follow when performing work;
  • You give highly detailed instruction as to how the work is completed; or
  • If you have an evaluation system in place to measure the details of the work performed.
If the person is an employee, you will need to (at a minimum) withhold employee federal and state income taxes, Social Security and Medicare taxes from the employees pay, and you pay a matching amount of Social Security and Medicare taxes yourself.  There may be additional state withholding and filing requirements, depending on where you operate your business.

Other employee expenses which may be required by law are unemployment insurance and workman's comp insurance.

It is tempting to hire "under the table", because employee expenses can get add-up quickly.  Please, for your own sake, don't consider this a viable option.  If you hire someone this way, it could be an absolute disaster if you have to fire that person later. S/he may report you to the state or to the IRS.  If that happens, you could end up paying back employee taxes plus penalties.

One way to get help without the expense of payroll is to hire unpaid interns.  This can be a great way to find someone who would be a good fit for your business without expense, while you mentor this person so s/he can learn valuable work skills that can be taken to new jobs after graduation.

The U.S. Department of Labor laid out very strict guidelines on what is allowed for an unpaid internship.  You must meet all six of the following tests:

  1. The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment;
  2. The internship experience is for the benefit of the intern;
  3. The intern does not displace regular employees, but works under close supervision of existing staff;
  4. The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded;
  5. The intern is not necessarily entitled to a job at the conclusion of the internship; and
  6. The employer and the intern understand that the intern is not entitled to waged for the time spent in the internship.
A note on #6.  While they are not entitled to wages, you can reimburse the intern for expenses related to their internship, such as transit passes or providing lunches.  A nice "thank you" gift at the end (gift card?) is also very appropriate.

When I started to grow my business, I brought on interns.  At the end of the semester they liked the job so much, and I was very impressed with how well they were doing, that I was able to offer them both a formal paid position (with all the expenses and taxes that go along with it).  This was a win-win, because when they were converted to paid employees, they were completely trained and I got a great ROI (return on investment) in their salaries immediately.  Over a year later, these same two ladies work with me today!

Some colleges have work-for-credit programs, so the students earn college credits while working for you.

Bringing  on to work with you for the first time can be daunting.  Consult a CPA or small business attorney to make sure you are in compliance with all local and federal employment laws.

Sunday, November 25, 2012

eBay, Thanksgiving, and Black Friday Shoppers

eBay was quick to publish Thanksgiving Day and Black Friday sales data.  What they published was tied exclusively to mobile sales.



I think what is not said with these numbers is also very telling.

Remember, there are now two kinds of sales: mobile and desktop.  A small portion of mobile shoppers are brand new eBay customers, new to the marketplace because of the app on their smartphone (it was pre-installed on my Windows phone).  But the rest of these sales were diverted from desktops.

What would be helpful to me, a seller, is to know if gross sales (across formats) were up or down.  Since they aren't singing the praises of total sales, my guess is the news is not favorable.

But they have given us this crumb, so let's take from it what we can.

First, mobile sales are increasing.  Yay, mobile is up!  People are shopping anytime, anywhere from their phones and tablets.  That is great.  Glad to hear it.  Spend more money everywhere you are, shoppers!

As sellers, we need to be sure our templates are mobile-friendly.  Dump any scrolling, flowery, flash-laden code from your template.  Dump extra text, such as "If you have a question you better ask it now because if you ask after committing to buy then you are a poo-poo head."  You can now also drop the international sales disclaimer since eBay has your back on this, whether or not you state in your listings customs fees are extra.

Second, mobile shoppers are shopping most frequently between noon and 1 p.m. (pacific time).  For optimum visibility, schedule auctions to end between 12 and 1 p.m. (PT) on Thanksgiving Day and Black Friday next year.



One final thought... if you are using auctions during the holiday shopping season, ALWAYS have a reasonable buy-it-now price.  This allows holiday shoppers who want to buy it and be done to do so.

Thursday, November 15, 2012

How to Tweak Your eBay Listings for Best Match Optimization

My eBay sales have started to pick up a wee bit, and I wanted to share insight into how to move-up in best match (and yes, they've been messing with it).

If you see eBay "suggest" something (like 3 minimum photos per listing), do it.  The "suggestion" will have positive best match results.

Absolutely have a minimum of 3 photos (more is better) in the gallery section of your listings.  If you list with a 3rd party service, you might need to upload them manually after the item is listed.  If you don't load those great pictures in the gallery area, you are committing best match suicide.

Your photos MUST be minimum 1600 pixels wide (I recommend 1650).  I found that the software I was using told me my photos were 1600, but when I checked with gimp.org (free photo editing software) I found they were 1599.  Yikes!   That 1 pixel makes all the difference!  You can use software like gimp.org or Photoshop to increase image size after the fact, but it is a time consuming and complicated PIA.

Stop using busy, html-loaded templates immediately.  It has not been explicitly stated by eBay, but some testing has shown html-heavy listings are downgraded in best match.

Put as little text as possible in your descriptions, utilize item specifics more.  Both have shown to improve best match results.  The theory is that really long descriptions make the computer think you are keyword spamming (from a search engine perspective, not a violate eBay policies perspective).

Use item specifics, add your own.

Offer 1-day handling.

Offer free shipping.

Top Rated Seller (TRS) gets a small bump.

Run a Markdown Manager (MM) sale every day on your fixed price items.  There is a definite bump when using MM.  It doesn't have to be much, you can program a 10% off sale Mon-Tues, 15% off Wed-Thur, 10% off Fri-Sat, etc. Short (2-day) MM sales which are constantly running have the best effect.  Note: You can mark everything up 10% before running 10% off all the time.

Lower priced items rank higher than the same item at a higher price.

Auction items rank MUCH higher than fixed price.

With fixed price, you get a visibility bump when the item is newly listed but I have NOT seen a corresponding visibility bump for fixed price items about to end.

Auction items get a best match visibility bump when the item is ending, but I have not seen a corresponding visibility bump when they are newly listed.

EXCEPTION: When ANY item is newly listed (FP or auction) it will appear in people's Feed (new: www.ebay.com/feed).  If you haven't opted-in to the feed yet do it now so you understand it.  It will be rolled-out to all eBayers soon, the sooner the better!

Older listings with a lot of impressions (an impression is when something appears on a potential buyers list of results) will be downgraded in best match.

As for Good-till-cancelled (GTC), I still think it is a good tool.  I am ending all my GTC listings this month, and relisting GTC after refreshing the listings and editing the pictures.  In August, I will go through the same process again.  I think a GTC purge once/year is helpful, but I do not think it is in our best interest to stop using GTC.

Do you have other suggestions on how to post higher in Best Match results?  Enter them with a comment below, and thanks!

Pinterest for Your eBay Business Hint!

That was fun!  I just finished presenting "Pinterest for eBay Sellers", part of the Top Rated Seller Webinar Series.

Here's a tip I shared in the webinar.  

Make sure the Pinterest account you use to promote your eBay business is linked to your Twitter account (under the Pinterest account settings).

This way when someone who is following you on Twitter joins Pinterest, you will get an e-mail if they join Twitter!

IMMEDIATELY, go to Pinterest and follow one of their boards.  You will be their first follower, and they will notice you.  They will probably follow you back, too.  

This is an easy way to engage with your followers!

Do you have any Pinterest business tips or tricks?  Share them in comments below!


Wednesday, October 24, 2012

Thanks to everyone who came to our Pinterest for eBay Sellers Meetup last night!  

As promised, I'm uploading additional material from the presentation.  It will take a few days to get everything uploaded, so please check back!

To start with, here are the four "Anatomy of a Pin" slides.  Feel free to post questions in the comments and I'll answer them the best I can.

Thanks!






Saturday, November 26, 2011

Preliminary Thanksgiving Day Sales Data from eBay

Hi Accidental eBay Entrepreneurs!

Please take a moment to put-down the leftover pumpkin pie, and peek at some data RBH at the eBayInkblog.com just shared from the eBay Mobile Team:
Mobile shopping highlights from eBay Inc. include:Thanksgiving (Nov. 24, 2011, 12:01 a.m. – 11:59 p.m.)

eBay Mobile (U.S.):

· The busiest eBay Mobile shopping hour on Thanksgiving was between 6 and 7 p.m. PST

· Shoppers in the U.S. purchased more than twice the amount of items via eBay on mobile devices this Thanksgiving compared to last year

· The amount shoppers in the U.S. spent via eBay Mobile more than doubled this Thanksgiving compared to last year
The five most popular categories shopped via eBay Mobile, excluding vehicles (by GMV), were:
  1. Clothing, Shoes & Accessories
  2. Computers & Networking
  3. Sporting Goods
  4. Jewelry & Watches
  5. Cell Phones & PDAs
The five most popular categories shopped via eBay Mobile, excluding vehicles (by number of sold items) were:
  1. Clothing, Shoes & Accessories
  2. Cell Phones & PDAs
  3. Jewelry & Watches
  4. Collectibles
  5. Toys & Hobbies
Fashion:
  1. Toms Classic Shoes
  2. UGG Australia Classic Short Shoes
  3. Tory Burch Tumbled Shoes

Electronics:
  1. iPhone AccessoriesApple
  2. iPhone 4 – 16GB – Black
  3. Apple iPod Touch 4th Generation 8GB

Toys & Hobbies:
  1. Traxxas Slash 4X4 Ultimate 6807 Radio Controlled Truck
  2. Webkinz Reindeer
  3. Team Associated SC10 Radio Controlled Truck

Shoppers in these five cities spent the most via eBay Mobile on Thanksgiving (by GMV):
  1. New York
  2. Los Angeles
  3. Casa Grande, Ariz.
  4. Houston
  5. Miami
Shoppers in these five cities made the most purchases via eBay Mobile on Thanksgiving (by sold items):
  1. New York
  2. Chicago
  3. Houston
  4. Los Angeles
  5. Miami
PayPal Mobile (Global):

· Thanksgiving 2011 resulted in 511% more mobile payment volume compared to Thanksgiving 2010· There was a 350% increase in the number of customers shopping through PayPal mobile on Thanksgiving 2011 compared to last year
Shoppers in these cities made the most mobile purchases through PayPal on Thanksgiving 2011:
  1. New York
  2. Houston
  3. Los Angeles
  4. Miami
  5. Chicago
GSI Commerce Mobile (U.S.):

· GSI Commerce reported a 345% increase in U.S. mobile sales this Thanksgiving compared to 2010
The full story can be found
here, on the eBayInk Blog.
How were your sales this Thursday?

Wednesday, November 23, 2011

John "Colder ICE" Lawson just released his second episode of Ecommerce Bits TV.

In this episode he examines the 20% Final Value Fee discount eBay is offering sellers this holiday season (and explains why it only saves you 2.4%); gets us to start thinking about devising 2012 business strategy now; and offers 5 ways you might be a Christmas Scrooge (I need to work on #5, Yikes!).


Happy Thanksgiving everybody!

(And if I'm not back before then, Happy Black Friday!)